Study: Most Online Holiday Shoppers Happy Campers - InformationWeek
IoT
IoT
News
News
12/19/2005
06:20 PM
50%
50%

Study: Most Online Holiday Shoppers Happy Campers

As of Dec. 9, which marks the first six weeks of the season, online consumers spent $3.4 billion on clothing and apparel, or 17% of total sales, the study also found.

Holiday shoppers were on target to spend 16 percent more online this year, with more than 70 percent satisfied with shopping on the Web, a survey released Monday showed.

As of Dec. 9, which marks the first six weeks of the season, online consumers spent $3.4 billion on clothing and apparel, or 17 percent of total sales, the study found. Second and third were consumer electronics and computer hardware and peripherals, which accounted for $2.8 billion and $2.7 billion, respectively.

The findings are based on a national weekly survey of more than 1,000 online shoppers. Goldman Sachs & Co., Nielsen/NetRatings and Harris Interactive conduct the survey.

Rounding out the top five product categories were books and toys/video games, which accounted for a respective $2.2 billion and $1.4 billion in sales.

Apparel and consumer electronics are consistently the most popular gifts during the holidays, Nielsen/NetRatings analyst Heather Dougherty said.

"Additionally, sales in the computer hardware category have been fueled by aggressive discounting on items, such as PCs and laptops," Dougherty said in a statement.

As of Dec. 9, 70.3 percent of online consumers were either somewhat satisfied or very satisfied with their shopping experience, the survey found. Only 5 percent of consumers said they were very dissatisfied or somewhat dissatisfied.

Traditional brick-and-mortar stores captured 69 percent of all spending during the six-week period, with 3.5 percent designated to catalogs. Online was the only channel to see growth, garnering 27.5 percent of the holiday budget, a jump of 5.9 percent from last year.

In a separate report, ComScore Networks said online consumers had spent $15.86 billion from Nov. 1 to Dec. 16, representing a 23-percent increase over the same period last year. ComScore expects consumers to spend more than $19 billion for the entire two-month season, a 24 percent rise from last year.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
2017 State of IT Report
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends for 2018
As we enter a new year of technology planning, find out about the hot technologies organizations are using to advance their businesses and where the experts say IT is heading.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll