Study: Users Want Wireless Bundled With Access, VoIP, TV - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Study: Users Want Wireless Bundled With Access, VoIP, TV

Bundles that add wireless phone service to VoIP, television and Internet services will become highly popular, according to a study released Wednesday by the Ipsos-Insight market research firm.

Bundles that add wireless phone service to VoIP, television and Internet services will become highly popular, according to a study released Wednesday by the Ipsos-Insight market research firm.

Many vendors, particularly old-line telecoms, have been touting a so-called "Triple Play" that bundles broadband home access, television and voice-over-IP voice service. However, the new study says that people also want wireless minutes added to the bundle.

Specifically, the survey found that 31 percent of respondents said they'd switch from their current providers to a provider providing a so-called Quadruple Plan that included wireless minutes. The study projected that 80 million households would be willing to switch to the bundled Quadruple play.

The study cited a sweet spot of $149 for 1,000 wireless minutes along broadband access, television and voice-over-Internet phone service. However, the study noted that selling the Quadruple Play poses some challenges.

"The challenge is when the sales reps try to explain to Joe Consumer that he needs high-speed Internet access to get 'digital phone'," Lynne Bartos, a senior vice president for the research firm, said in a statement.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Can Cloud Revolutionize Business and Software Architecture?
Joao-Pierre S. Ruth, Senior Writer,  1/15/2021
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
News
How CDOs Can Build Insight-Driven Organizations
Jessica Davis, Senior Editor, Enterprise Apps,  1/15/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll