Investment dollars continue to flow into the E-services industry. SubmitOrder.com said today that The Barksdale Group, an investment company headed by former Netscape founder Jim Barksdale, and Silver Lake Partners, have invested $75 million in SubmitOrder.com in return for a majority stake in the company.
SubmitOrder.com has positioned itself as a pure-play E-commerce services provider, offering companies Web-site development, inventory management, order fulfillment, and processing services, as well as call-center services, strategic planning and integration, distribution, and business-support capabilities. The funding will be used to expand the company's distribution centers and IT infrastructure.
Zany Brainy Inc., an online retailer of educational toys for children, is one of SubmitOrder.com's eight E-fulfillment customers. SubmitOrder.com provides the customer services, order fulfillment, and product distribution services for Zany Brainy's E-commerce site. Other customers include Goodhome.com, Indulge.com, and Limited Too.
SubmitOrder.com says it will also benefit from the technology and management expertise of The Barksdale Group and Silver Lake Partners. Silver Lake focuses on private equity buyout and recapitalization of technology companies. The Barksdale Group focuses on investing in Internet companies that address E-commerce market concerns. It has also invested in Listen.com, and HomeGrocer.com among others.