SuccessFactors Spins Business Execution Suite - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Cloud // Software as a Service

SuccessFactors Spins Business Execution Suite

New strategies by SuccessFactors and Taleo show how SaaS vendors plan to maintain strong growth.

SuccessFactors has been successful in its own little niche, as a provider of software-as-a-service for employee-performance management. But like other successful SaaS providers, the company has decided that the best path to continued strong growth is to expand beyond its niche. On Thursday, SuccessFactors reinvented itself as a provider of "business execution" software.

Part of this strategy includes new services that let customers combine SuccessFactors' performance-management offerings with their other data residing in onsite systems or other subscription software services.

One example would be for a retailer to make management changes at specific stores based on managerial candidates' performance information and individual store performance or data residing in business intelligence or enterprise-resource planning systems, said Paul Albright, the company's chief marketing officer.

SuccessFactors launched a partner program Thursday to work with other SaaS and software providers to make these integrations easier. Those on board include NetSuite, Google Apps, IBM Lotus Connections and WebSphere portal, and several companies specializing in SaaS integration products and services.

SuccessFactors has renamed its products the Business Execution suite, and one new service in that suite, SuccessFactors Strategy Deployment, is designed to let executives broadly communicate changes in company strategy, to support employee collaboration, and to let execs view both employee and operational performance metrics on dashboards, including data that's imported from other systems. is the most visible example of a SaaS company that decided continued strong growth could only come from moving beyond its specialty, as a provider of salesforce automation SaaS, to a provider of other types of SaaS. It's had moderate success with this strategy, started more than three years ago. In its most recent quarter, newer software services for call centers and self-service Web portals, and for developing and running custom applications on its cloud computing platform, represented more than 25% of new business wins, the company said.

Taleo, another SaaS provider that specializes in talent management, is also looking to expand beyond its roots. It announced Wednesday the launch of three online exchanges. The Knowledge Exchange is an online community for customers to share best practices and metrics on talent management.

The Solution Exchange is an online application marketplace from which partners can sell more types of software services that connect with Taleo, such as those focused on compliance and background checks; it is similar in philosophy to's AppExchange online marketplace. The third site, Talent Exchange, is an online marketplace for connecting job candidates with hiring companies.

SuccessFactors forecasts its revenues at $147 million this year, up 32% from last year. The company's plan is to maintain that strong rate of growth by helping companies tie employee performance to the much bigger goal of business execution.

InformationWeek has published an in-depth report on the public cloud, digging into the gritty details of cloud computing services from a dozen vendors. Download the report here (registration required).

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
Augmented Analytics Drives Next Wave of AI, Machine Learning, BI
Jessica Davis, Senior Editor, Enterprise Apps,  3/19/2020
How Startup Innovation Can Help Enterprises Face COVID-19
Joao-Pierre S. Ruth, Senior Writer,  3/24/2020
Enterprise Guide to Robotic Process Automation
Cathleen Gagne, Managing Editor, InformationWeek,  3/23/2020
White Papers
Register for InformationWeek Newsletters
Current Issue
IT Careers: Tech Drives Constant Change
Advances in information technology and management concepts mean that IT professionals must update their skill sets, even their career goals on an almost yearly basis. In this IT Trend Report, experts share advice on how IT pros can keep up with this every-changing job market. Read it today!
Flash Poll