Survey: The Blogs Are Growing! The Blogs Are Growing! - InformationWeek

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Survey: The Blogs Are Growing! The Blogs Are Growing!

A survey released Monday by Nielsen/NetRatings finds that blog sites have grown more than 30% since January and nearly 20% of active Internet users visit blogs regularly.

A survey released Monday by Nielsen/NetRatings finds that blog sites have grown more than 30 percent since January and nearly 20 percent of active Internet users visit blogs regularly.

In its “Understand the Blogosphere” survey, Nielsen indicated that a growing percentage of Web blog readers use RSS (Really Simple Syndication). The survey found that 11 percent of bloggers already use RSS to find their way through the huge number of blog sites.

In another finding, Nielsen said MSN Spaces recorded a whooping 947 percent growth, attracting almost 3.3 million visitors in July versus 300,000 in January. That jump earned MSN Spaces the number one position in Nielson’s “Year-to-date fastest growing blog and blog hosting sites (U.S., Home and Work).”

In the second position was fark.com, which recorded a 63 percent growth while Blogger was third with a 45 percent increase from January.

The survey indicated that RSS feeds could play a big role in the growth of blogs going forward. Said Jon Gibs, senior research manager at Nielsen, in a statement: “While RSS is an established technology, the growing popularity of blogs has catapulted RSS into the spotlight as a content personalization tool.”

The survey found that 66 percent of the people polled did not understand RSS or had never heard of it – an indication that RSS will help drive blogging when Web surfers discover its value.

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