The move is another sign that Apple's iPhone is becoming a strong player in the mobile gaming space.
(click image for larger view)
Apple iPhone 3G S
The former president of Sega's American division is leaving to join the iPhone game-making startup Ngmoco.
Simon Jeffery had been the president and chief operating officer of Sega for more than four years, but he will become Ngmoco's chief publishing officer and will helm the company's Plus+ Publishing group. The company is one of the top game makers for the iPhone and iPod Touch, and its Plus+ initiatives create an infrastructure framework for developers to promote and integrate social networking features into their games.
"I am delighted to join Ngmoco," Jeffery said in a statement. "It's a very exciting time to be shaping a new games landscape with a super talented team."
The move is another sign that Apple's platform is becoming a significant player in the mobile gaming space. With its 3-D graphics, touch screen, accelerometers, and the App Store distribution center, it's no surprise that Apple's smartphone has been a hit with gamers. The smartphone accounted for about 14% of mobile game downloads in the United States last year, according to a recent report by ComScore.
The platform is only expected to get stronger with this week's release of the iPhone 3G S, which will sport beefier hardware and support for the OpenGL ES 2.0 standard. Additionally, the 3.0 software will add features like push notification, in-app purchasing, and peer-to-peer networking that could have a big impact on iPhone gaming.
The iPhone has multiple barriers to overcome if it's trying to dethrone Nintendo, though. While Apple has sold about 40 million iPhones and iPod Touches, Nintendo's DS and DSi have sold more than 100 million units, with no signs of slowing momentum.
The iPhone may be your next full-function computer. InformationWeek has published an independent analysis of this topic. Download the report here (registration required).
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.