Opportunity or Black Mark?
Is the Target breach an opportunity for security pros, or yet another perceived black mark? Executives don't like security. It's a cost center, it's a drag on new business opportunities, and it can fail spectactularly. I'm not saying this is a fair characterization of the security profession. It's not.
My guess is that in the eyes of your average CEO, the Target breach doesn't emphasize the value of security. It says "Look at how they screwed up again." That doesn't sound like a great time to ask for a raise.
IT security teams are in a tough position. The business doesn't notice security when it's doing its job, because its job is to make sure nothing happens. The only time security is visible is when something has gone wrong.