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Software // Enterprise Applications

TechXNY Becoming Many Shows In One

The New York-based trade show is reaching beyond its PC roots and could get a boost from the cancellation of Comdex.

TechXNY, the annual IT showcase in New York, is reaching further beyond its PC roots this year by including several events covering technology ranging from consumer electronics to wireless.

Formerly known as PC Expo, TechXNY is the centerpiece of New York's "Technology Week," which begins Oct. 3. Last year's trade show drew 20,000 attendees, and organizers say that number could go up by as much as 25% this year.

Although they don't release the number of exhibitors, TechXNY officials expect 10% more than last year--helped in part by the cancellation of Comdex in Las Vegas, which had been scheduled for November.

"I feel that our attendance will be very strong," said Christina Condos, the show's director. "There's more interest in the event, and the co-located sites will bring up people that we might not have had."

Companies that were planning to show off new products at Comdex are looking for another venue, and TechXNY's strong media attendance, including trade and general business press, is an attractive alternative, Condos said.

The expos and conferences under the TechXNY umbrella this year include Consumer Electronics Trade Expo, Wireless Workforce, RFID World, Tom's Hardware Expo, OutsourceWorld and BPO Connections. The latter is an invitation-only business strategy and products forum designed for organizations interested in business process outsourcing.

Last year, TechXNY included only OutsourceWorld, so the expanded format makes the show even more worthy of Mayor Michael Bloomberg's "Technology Week" proclamation, issued last week. "We want to be the week of technology in New York, so we're trying to have lots of things going on at once," Condos said.

Other attractions in this year's show includes an opening keynote from Kenneth Cron, interim CEO at Computer Associates and former president of publishing at CMP Media, which owns TechXNY and InformationWeek.

Cron took the helm of CA following the resignation of Sanjay Kumar, who was pressured by the board to take the lesser post of chief software architect in April. Kumar left the company this month, saying it would help CA settle government investigations into its accounting practices. The investigation is ongoing.

"CA is a very, very New York company," Condos said. "If you live here, you see a lot on CA, so we think it will be very interesting for our audience."

About 60% of TechXNY's attendees are from the New York-New Jersey area.

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