Telecom Industry Is Fastest-Growing Online Advertiser - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.


Telecom Industry Is Fastest-Growing Online Advertiser

Nielsen says the industry increased ads by six percent over 2003.

The telecommunications industry was the fastest growing industry in online advertising, increasing six percentage points in 2004 over the previous year in share of impressions, according to the Nielsen//NetRatings' AdRelevance service.

The wireless segment of the industry accounted for the bulk of advertising, with 52 percent of all telecommunications impressions in December 2004. In second place was the ISP/broadband segment, with 18 percent, and the local/long distance segment was in third with 15 percent of impressions.

SBC Communications was the overall top advertiser in the telecommunications, with 32 percent of telecommunications impressions in December 2004, growing 22 percentage points year-over-year from ten percent in December 2003. Verizon Communications, Inc. had ten percent of impressions during December 2004, rising three percentage points year-over- year. Vonage Holdings Corp. also had ten percent of impressions in December 2004, increasing eight percentage points year-over-year from two percent of impressions in December 2003.

Email sites, including Juno Email, MSN Hotmail and Yahoo! Mail, were the most popular advertising genre for the telecommunications industry. The Internet telephony/messaging segment executed 80 percent of its advertising strategy using email, while the wireless services segment has 62 percent of its advertisements via email. The equipment and local/long distance segments centered 41 percent and 19 percent of their advertising strategies on email, respectively. The ISP/broadband segment remained the only telecommunications segment to use a different genre with 19 percent of advertising efforts using portals and search engines.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

How SolarWinds Changed Cybersecurity Leadership's Priorities
Jessica Davis, Senior Editor, Enterprise Apps,  5/26/2021
How CIOs Can Advance Company Sustainability Goals
Lisa Morgan, Freelance Writer,  5/26/2021
IT Skills: Top 10 Programming Languages for 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  5/21/2021
White Papers
Register for InformationWeek Newsletters
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Flash Poll