The BrainYard's 7 Social Business Leaders Of 2012 - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Government // Enterprise Architecture
News
11/8/2012
02:36 PM
David F Carr
David F Carr
Slideshows
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

The BrainYard's 7 Social Business Leaders Of 2012

The editors of The BrainYard picked companies large and small that are exploring the potential of a unified social business strategy.
Previous
6 of 9
Next


Gloria Burke, director of knowledge and collaboration strategy and governance at Unisys, said social collaboration has been successful for the technology services firm partly because of role-specific education that showed employees how the system would help them in their jobs.

Unisys has adopted NewsGator Social Sites, layering the social network atop an existing SharePoint-based knowledge management initiative. Sales teams use Salesforce.com's Chatter, which makes sense because it dovetails so well with the CRM system, but they also have access to NewsGator when they need to reach out to the broader organization.

One of the things that really matters to the sales team is "market agility," Burke said, and the kind of ready access to experts provided by the social communities is paying off now that they can use a mobile device such as a tablet to get answers to customer questions. In the old days, they'd have to go back to the office, figure out who to ask, and then wait for an answer, she said. "Now they can often find out who the subject matter expert is, pose the question, and get the answer before they even leave the office. That's impressive to the client."

RECOMMENDED READING:

7 Lessons From Social Business Leaders

Red Robin CIO Named Social Business Technology Leader

Social Business Leader Cemex Keeps Ideas Flowing

Ford Seeks Social Business Strategy

Unisys Lets Employees Drive Face Of Social Business

TD Bank's Social Strategy: Start Small, Think Big

Social Service Is In Fashion at Bonobos

Why CIOs Must Be More Social

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Previous
6 of 9
Next
Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
BrunoGebarski
50%
50%
BrunoGebarski,
User Rank: Apprentice
11/25/2012 | 9:03:40 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Dear Brainyard
I would love to join the 2 comments down below This sort of formatting is very much encouraging to "leave your website" and go to some of your competitors for ease of read. Would you please reconsider this practice which is for the reader: cumbersome, awkward and boarder line annoying! Kind Regards from Hamburg, Germany
Leo Regulus
50%
50%
Leo Regulus,
User Rank: Apprentice
11/23/2012 | 5:29:12 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Unfortunate choice of article format. I can't read it. That also means that I do not see your ads and sponsor's messages. You decision.
Leo Regulus
50%
50%
Leo Regulus,
User Rank: Apprentice
11/12/2012 | 6:35:25 PM
re: The BrainYard's 7 Social Business Leaders Of 2012
Sorry, can't do Slide Shows. Please re-evaluate you editorial policy (s).
Commentary
2021 Outlook: Tackling Cloud Transformation Choices
Joao-Pierre S. Ruth, Senior Writer,  1/4/2021
News
Enterprise IT Leaders Face Two Paths to AI
Jessica Davis, Senior Editor, Enterprise Apps,  12/23/2020
Slideshows
10 IT Trends to Watch for in 2021
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/22/2020
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
Slideshows
Flash Poll