The Outlook for Enterprise 2.0 Abroad - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News
Commentary
6/25/2009
01:19 PM
Ben Kepes
Ben Kepes
Commentary
Connect Directly
Twitter
RSS
E-Mail
50%
50%

The Outlook for Enterprise 2.0 Abroad

Cross posted from CloudAve, specialist cloud computing blog.It''s always nice to see something that''s not completely US-centric in technology, this panel included a great cross-section of European enterprise 2.0 visionaries. In the audience were participants from all around the world - South Africa, Canada, Europe (and Australasia believe it or not).Parochialism - collaboration and community works very differently in different cultures, the example was given of private enterprise social networks working well in Europe, but not in Japan were workplace culture is completely different. There is a cultural chasm within organisations, both departmental and geographical - the best way to bridge that is to bring people together and enable them to communicate. Obviously though language barriers make that problematic - most of the time cultural differences online are rooted in language differences. I suggested that part of the problem is that English speakers tend to have an arrogance that others should default to their language - the panellists pointed out that "English is the Latin of the modern world" - a really interesting discussion ensued looking at cultural context around language, the example was given of the word "rubber" which has a remarkably different meaning in the UK and Australasia from what it does in the US, so that is a socio-lingual issue rather than a language one only.The example was given of Danone whose HR department started a "network attitude" program, which was a grouping of people focussed around sharing their knowledge. The advice was given to just listen to people and make weak ties.It was also pointed out that many tools are built with a US perspective - European privacy laws are completely different to those of the US. The example was given that for Danes overseas, their Danish laws applies to them (and IT systems) anywhere in the world the valid question that comes from this is at what point do strong privacy laws disadvantage citizens by making the finding of expertise by topic, when that information is separated from individual''s name? How can you implement social networks into an organisationwhen the law forbids the simple sharing of photos? Clearly the rate of adoption will reduce until these privacy, security and cross-border issues are resolved.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
Strategies You Need to Make Digital Transformation Work
Joao-Pierre S. Ruth, Senior Writer,  11/25/2019
Commentary
Enterprise Guide to Data Privacy
Cathleen Gagne, Managing Editor, InformationWeek,  11/22/2019
News
Watch Out: 7 Digital Disruptions for IT Leaders
Jessica Davis, Senior Editor, Enterprise Apps,  11/18/2019
Register for InformationWeek Newsletters
Video
Current Issue
Getting Started With Emerging Technologies
Looking to help your enterprise IT team ease the stress of putting new/emerging technologies such as AI, machine learning and IoT to work for their organizations? There are a few ways to get off on the right foot. In this report we share some expert advice on how to approach some of these seemingly daunting tech challenges.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll