TomTom Combines Real-Time Traffic Data With GPS Navigation - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
11/13/2007
02:39 PM
50%
50%

TomTom Combines Real-Time Traffic Data With GPS Navigation

The TomTom One XL High Definition Traffic device develops traffic data by monitoring the movement of mobile phones in cars using a GSM network.

GPS systems provider TomTom has figured out an innovative way to help drivers avoid traffic with a navigation device that uses a combination of mobile phone-generated data and information provided by authorities.

The device, called TomTom One XL High Definition Traffic, uses smart navigation software and advanced traffic information to inform drivers about traffic conditions in the Netherlands, where it's initially available. It monitors the entire main road network, including all highways and the majority of secondary roads. As a comparison, most other traffic information providers in the area cover only about 45% of highways and none of the secondary roads, according to TomTom.

TomTom is able to refresh traffic data every three minutes and offer drivers up to five times more traffic updates by using multiple sources and techniques. For example, traffic data is created by recording the movement patterns of mobile phones in cars using a GSM network operated by telecom provider Vodafone. The traffic data is then sent to the One XL HD Traffic device from TomTom's HD Traffic center over the Vodafone network. TomTom combines that with information supplied by traffic authorities and road operators.

With such precise information at their fingertips, drivers get a live overview of road conditions so they can choose the best route or make a quick decision to reroute if they're stuck on a congested road.

"We cannot solve the problem of traffic jams and do not promise customers they will never be stuck in a traffic jam again. However, the new TomTom One XL High Definition Traffic allows users to easily plan the smartest route to their destination and to better be informed about real time delays," said Harold Goddijn, TomTom's CEO, in a statement.

The device itself features a 4.3-inch touch screen, pre-installed maps of Europe, a GPS receiver, internal 1-Gigabyte memory, and a SD slot for additional maps.

One XL HD Traffic is available for sale in the Netherlands starting this month. It costs 400 EUR, or about $580, and comes with a 12-month subscription to TomTom's High Definition Traffic service. The subscription can be renewed monthly thereafter for 9.95 EUR.

TomTom plans to roll out an accessory early next year that extends HD Traffic data to existing users in different countries.

TomTom's products and services, however, are not limited to standalone navigation devices. The company has been partnering with manufacturers to introduce similar capabilities on mobile phones. Earlier this week, HTC unveiled its Touch Cruise smartphone with built-in GPS and navigation software from TomTom, and Palm last year collaborated with TomTom to enable voice-guided, turn-by-turn directions on its Treo smartphones.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll