Tool Eases Client Collaboration Headaches For Ad Agencies - InformationWeek
IoT
IoT
Telecom
News
12/8/2011
01:40 PM
Connect Directly
LinkedIn
Google+
Twitter
RSS
E-Mail
50%
50%
RELATED EVENTS
[Ransomware] Taking the Mystery out of Ransomware
Dec 07, 2016
Lost data. Systems locked down. Whole companies coming to a grinding halt. When it comes to ransom ...Read More>>

Tool Eases Client Collaboration Headaches For Ad Agencies

Central Desktop's mix of filesharing and project management offers creative firms a better way to share materials with clients.

10 Great Android Collaboration Apps
10 Great Android Collaboration Apps
(click image for larger view and for slideshow)
Cloud collaboration specialist Central Desktop is winning business from advertising agencies that need to share files and track projects with their clients.

Earlier this year, Central Desktop announced SocialBridge as a customized version of its system for ad agencies to work better with clients. This week, Central Desktop announced three early customers: Rhea + Kaiser, Upshot, and SK + G Advertising.

SK + G director of creative services Jennifer Cuny said the 120-plus person Las Vegas firm has for years been looking for an alternative to sharing files and updating clients through email. "I think our clients will welcome this. There are challenges we run into, on both sides, with using email to send files back and forth. With this, we will have a centralized location to review everything," she said. SK + G is currently testing the product, prior to sharing it with customers, but in the long run is likely to use it for both internal and external collaboration.

In addition to filesharing, the application supports commenting on files and project tracking features such as Gantt charts.

[ Learn why one company found a single-pane-of-glass, multi-vendor collaboration strategy was its best choice. Read When One Collaboration Tool Can't Do It All. ]

Central Desktop has offered collaboration applications over the Web since 2005 and made InformationWeek's list of the Top 15 Cloud Collaboration Apps earlier this year. Collaboration between corporate marketing departments and agencies is also one of the prime markets for the cloud filesharing applications from Box and Dropbox.

Cuny said SK + G currently uses Dropbox and YouSendIt for some file exchange tasks but wants to move to a common platform that also provides other collaboration features.

Central Desktop CTO Arnulf Hsu said creating collaboration solutions for specific industries is one of the ways his company will distinguish itself. "There are quite a few vendors focused on very general collaboration, including point solutions just focused on files, like Dropbox or Box, or Jive, which provides the social layer--the 'Facebook for the enterprise' type of category," he said. Central Desktop is also building in social networking functions, but sees them as "additive components to the comprehensive and flexible platform," he said.

Follow David F. Carr on Twitter @davidfcarr. The BrainYard is @thebyard

Is your company antisocial? Our latest research shows that business-oriented social networking platforms aren’t living up to their promises of better communication, collaboration and productivity. Download the report here (registration required).

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Top IT Trends to Watch in Financial Services
IT pros at banks, investment houses, insurance companies, and other financial services organizations are focused on a range of issues, from peer-to-peer lending to cybersecurity to performance, agility, and compliance. It all matters.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
Join us for a roundup of the top stories on InformationWeek.com for the week of November 6, 2016. We'll be talking with the InformationWeek.com editors and correspondents who brought you the top stories of the week to get the "story behind the story."
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll