Turn RSS Into Really Simple Sales - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
One-to-One
News
3/30/2006
04:30 PM
50%
50%

Turn RSS Into Really Simple Sales

SimpleFeed helps companies use RSS to nurture customer relationships and generate new revenue

Most people use Really Simple Syndication feeds as a way to get updates from their favorite blogs and Web sites. SimpleFeed takes the idea a step further and helps companies use RSS to nurture customer relationships and generate new revenue.

SimpleFeed CEO Mark Carlson and Alik Eliashberg, executive VP and CTO, were quick to commercialize RSS, launching the company's marketing service in January 2005--about the same time RSS began moving beyond being a toy for Web geeks and into the mass market. The company bills its service as being better than E-mail, Web sites, and even face-to-face meetings for communicating with clients.

SimpleFeed lets people select and subscribe to topics of interest--such as product updates and company news--from companies they do business with. SimpleFeed bills its service as a way to up-sell, cross-sell, and draw in new customers, all based on the premise that clients are more likely to buy if you give them what they want and cut out the noise.

The strategy is to offer services and features that make RSS feeds more effective and measurable. SimpleFeed provides analytics by publishing every feed through a URL that's unique to each client. This lets companies measure their subscribers, assess the content each one is viewing, and determine if they're choosing some RSS feeds over others.

SimpleFeed's plan is to expand beyond its wins with tech companies--Intuit and VMware are among its customers--and into industries such as E-commerce and financial services. "We're moving from a geek technology that only 12% of the world uses to where 40% of the world will start using RSS within the next few years," Carlson predicts.

In February, SimpleFeed introduced a security feature that adds user name and password requirements to RSS feeds, a prerequisite if financial companies are going to get on board. Another new feature makes it easy for a company to import content from a Web page directly into an RSS feed.

As businesses make greater use of RSS, SimpleFeed's challenge is to offer services and features that those businesses don't have the resources to manage themselves.

DESKTOP SEARCH
Blinkx Changes Desktop Search
COLLABORATION
Wikis Suit Up For The Office
DESKTOP PRODUCTIVITY
Web Word Processing Made Simple
ON-DEMAND PLATFORM
DreamFactory Brings Power To The Browser
ONLINE MARKETING
Turn RSS Into Really Simple Sales
COLLABORATIVE CALENDAR
Online Calendar Draws Enterprise Interest
SOCIAL NETWORKING
Blog Software That Stands Apart
INTERACTIVE DEVELOPMENT
Laszlo Restores Power To Web Users
MASH-UPS
Mashups: A Hallmark Of Web 2.0
SHAREABLE CONTACTS
Business Cards No More

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
2021 State of ITOps and SecOps Report
2021 State of ITOps and SecOps Report
This new report from InformationWeek explores what we've learned over the past year, critical trends around ITOps and SecOps, and where leaders are focusing their time and efforts to support a growing digital economy. Download it today!
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

News
Becoming a Self-Taught Cybersecurity Pro
Jessica Davis, Senior Editor, Enterprise Apps,  6/9/2021
News
Ancestry's DevOps Strategy to Control Its CI/CD Pipeline
Joao-Pierre S. Ruth, Senior Writer,  6/4/2021
Slideshows
IT Leadership: 10 Ways to Unleash Enterprise Innovation
Lisa Morgan, Freelance Writer,  6/8/2021
Register for InformationWeek Newsletters
Video
Current Issue
Planning Your Digital Transformation Roadmap
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll