Video Game Industry Sales Fall - InformationWeek
Cloud // Cloud Storage
02:48 PM
Ransomware: Latest Developments & How to Defend Against Them
Nov 01, 2017
Ransomware is one of the fastest growing types of malware, and new breeds that escalate quickly ar ...Read More>>

Video Game Industry Sales Fall

While Easter isn't usually considered an important holiday for retailers, it is in the video-game industry.

The video-game industry suffered a 17% drop in sales at U.S. retailers in March, but the unusual decline is the result of Easter, a big holiday for sales, falling in April this year, a market research firm said.

While Easter isn't usually considered an important holiday for retailers, it is in the video-game industry. The holiday accounted for 8% of sales last year or $121 million, the NPD Group said. The fact that Easter fell in April this year, rather than March like last year, coupled with the release last March of the Super Smash Bros.: Brawl video game explained last month's overall sales decline 17% from a year ago, to $1.43 billion.

"This is very much like September of last year, which did not compare favorably to September of 2007 as the result of a huge game launch, Halo 3," NPD analyst Anita Frazier said in an e-mailed statement late Thursday.

The one area of surprise in March was hardware sales, Frazier said. Sales of video-game consoles fell 18% from March 2008 to $455.55 million.

"While it's not unusual for March hardware sales to be lower than February, I thought we'd see higher unit sales on most platforms," Frazier said. "The [Microsoft] Xbox 360 was the only platform to achieve a year-over-year unit sales increase."

Frazier said the release of Super Smash Bros.: Brawl could have boosted hardware sales in March 2008. The video game went on to become the fourth best-selling game last year, according to NPD.

Not included in NPD's March figures was the Nintendo DSi handheld console, which was released this month in the United States. Nintendo is hoping the latest iteration of the DS line of portables will continue to drive the success of the product line.

Video-game software sales in general fell 17% from March 2008 to $792.83 million, NPD said. The accessories segment of the market dropped 15% to $185.67 million.

The Nintendo's Wii and portable DS consoles led the industry in terms of unit sales, respectively, followed by the No. 3 Xbox 360. Sony's PlayStation 3 and the PlayStation Portable were fourth and fifth, respectively.

On the software side, Resident Evil 5 led the pack. The video game debuted in March and more than 1.5 million units were sold, a record launch for the franchise, NPD said. The publisher is Capcom Entertainment.

Learn more about all the latest products and technologies at TechWeb's Interop Las Vegas, May 17-21. Join us (registration required).

Comment  | 
Print  | 
More Insights
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll