Virgin Mobile Deals A Musical 'Wild Card' Cell Phone - InformationWeek
IoT
IoT
Software // Enterprise Applications
News
10/19/2007
11:56 AM
50%
50%
RELATED EVENTS
[Dark Reading Crash Course] Finding & Fixing Application Security Vulnerabilitie
Sep 14, 2017
Hear from a top applications security expert as he discusses key practices for scanning and securi ...Read More>>

Virgin Mobile Deals A Musical 'Wild Card' Cell Phone

The MNVO's latest handset is a refined version of the Switch Back, an e-mail and text-messaging phone that Virgin Mobile introduced last year.

Virgin Mobile USA on Friday unveiled "Wild Card" by Kyocera Wireless, which is the carrier's first cell phone with streaming music capability.




Wild Card by Kyocera Wireless is Virgin Mobile's first cell phone with streaming music capability.
(click for image gallery)
While carriers in the United States offer the option to get pre-paid services on phones, Virgin Mobile's business model (Mobile Network Virtual Operator or MNVO) is entirely based on providing plans without annual contracts ranging from pre-paid to pay-as-you-go services.

The carrier's new Wild Card phone, weighing around 4 ounces, is intended for multimedia and Web browsing. At first glance Wild Card's front face looks like a typical cell phone with a dial pad and other options for voice calls. It can also be tuned sideways and flipped open revealing a wide screen with speakers and a full qwerty keyboard.

"This is another Virgin Mobile phone that appeals to so many of our customers' interests -- especially those who love to text and listen to music," said Howard Handler, the company's CFO, in a statement.

Wild Card is the refined version of Virgin Mobile's Switch Back, an e-mail and text messaging phone that was introduced last year.

Wild Card streams music through an application called Headliner, which works like a jukebox and lets customers listen to individual tracks for 25 cents each. Additionally, the subscription service serves up concert tour updates, music news, artist information, and music charts. Headliner costs $2.49 a month.

The music service is paired with a messaging offer, which includes unlimited text, IM, e-mail, and picture messaging for $20 a month.

Wild Card comes with an optional service called "Contact Vault" for customers that want to store, retrieve, and transfer their personal contacts list if their phone is lost or if they upgrade to a new phone. Contact Vault costs $2 a month or $10 for six months.

The phone costs $100 and is available at Best Buy, Radio Shack, Target, and Wal-Mart. It will be available for purchase on Virgin Mobile's Web site starting next week.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
[Interop ITX 2017] State Of DevOps Report
[Interop ITX 2017] State Of DevOps Report
The DevOps movement brings application development and infrastructure operations together to increase efficiency and deploy applications more quickly. But embracing DevOps means making significant cultural, organizational, and technological changes. This research report will examine how and why IT organizations are adopting DevOps methodologies, the effects on their staff and processes, and the tools they are utilizing for the best results.
Register for InformationWeek Newsletters
White Papers
Current Issue
2017 State of IT Report
In today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll