Men and women are very different in what catches their eye on the Internet, which means a Web site can appeal to one while unintentionally turning off the other.
Men and women are very different in what catches their eye on the Internet, which means a website can appeal to one while unintentionally turning off the other, a university study showed.
A study at the University of Glamorgan in the United Kingdom found that the sexes reacted very differently to sites when surfing the web.
Males, for example, favored the use of straight lines, as opposed to rounded forms, few colors in the typeface and background, and formal typography. As for language, they favored the use of formal or expert language with few abbreviations. Women were nearly the opposite.
The study also found that men and women preferred web sites designed by their own sex.
"The statistics are complicated, but there is no doubt about the strength of men and women's preference for sites produced by people of their own sex," statistician and co-researcher Rod Gunn said in a statement released Monday.
Nevertheless, a look at the web sites of 32 higher education institutions found 94 percent displaying a masculine orientation and just 2 percent a female bias, the study said. This was the case, even though all the schools' target audience was almost equally balanced between the sexes.
Research also found that a man or a predominantly male team built nearly 3 in 4 of the sites, while a woman or a female team designed just 7 percent of them.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Infographic: The State of DevOps in 2017Is DevOps helping organizations reduce costs and time-to-market for software releases? What's getting in the way of DevOps adoption? Find out in this InformationWeek and Interop ITX infographic on the state of DevOps in 2017.
2017 State of IT ReportIn today's technology-driven world, "innovation" has become a basic expectation. IT leaders are tasked with making technical magic, improving customer experience, and boosting the bottom line -- yet often without any increase to the IT budget. How are organizations striking the balance between new initiatives and cost control? Download our report to learn about the biggest challenges and how savvy IT executives are overcoming them.