WebTrends Enhances E-Commerce Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

WebTrends Enhances E-Commerce Software

WebTrends Corp. on Monday introduced a new version of itsbusiness intelligence software that is designed to let companies integrate the customer data they collect from their online businesses with their legacy data.

CommerceTrends 2.0 lets companies gather Web-site visitor data and export it to Oracle 8i and Microsoft SQL 7.0 databases. "The nexus of Web-site and visitor data with enterprise legacy data stores is what WebTrends and many others consider to be the Internet's next evolutionary step," says Bill Piwonka, product marketing manager at WebTrends.

By integrating the different sets of data into a single database, companies can then apply online analytical processing and other data mining tools so they can, for example, analyze cross-sections of customers that range from online-only customers to those who purchase both online and in a company's brick-and-mortar stores.

The new version also includes performance and scalability improvements so companies can analyze and report on daily activity in excess of 160 million hits as well as manage server clusters of up to 1,000 servers. The software includes functionality that helps businesses differentiate between casual visitors and those who are more likely to buy.

Available now, the software starts at $25,000.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
Top 10 Data and Analytics Trends for 2021
Jessica Davis, Senior Editor, Enterprise Apps,  11/13/2020
Commentary
Where Cloud Spending Might Grow in 2021 and Post-Pandemic
Joao-Pierre S. Ruth, Senior Writer,  11/19/2020
Slideshows
The Ever-Expanding List of C-Level Technology Positions
Cynthia Harvey, Freelance Journalist, InformationWeek,  11/10/2020
Register for InformationWeek Newsletters
Video
Current Issue
Why Chatbots Are So Popular Right Now
In this IT Trend Report, you will learn more about why chatbots are gaining traction within businesses, particularly while a pandemic is impacting the world.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll