This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
WebTrends Corp. on Monday introduced a new version of itsbusiness intelligence software that is designed to let
companies integrate the customer data they collect from
their online businesses with their legacy data.
CommerceTrends 2.0 lets companies gather Web-site visitor
data and export it to Oracle 8i and Microsoft SQL 7.0
databases. "The nexus of Web-site and visitor data with
enterprise legacy data stores is what WebTrends and many
others consider to be the Internet's next evolutionary
step," says Bill Piwonka, product marketing manager at
By integrating the different sets of data into a single
database, companies can then apply online analytical
processing and other data mining tools so they can, for
example, analyze cross-sections of customers that range from
online-only customers to those who purchase both online and
in a company's brick-and-mortar stores.
The new version also includes performance and scalability
improvements so companies can analyze and report on daily
activity in excess of 160 million hits as well as manage
server clusters of up to 1,000 servers. The software
includes functionality that helps businesses differentiate
between casual visitors and those who are more likely to buy.
Available now, the software starts at $25,000.
We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
The State of IT & Cybersecurity Operations 2020Download this report from InformationWeek, in partnership with Dark Reading, to learn more about how today's IT operations teams work with cybersecurity operations, what technologies they are using, and how they communicate and share responsibility--or create risk by failing to do so. Get it now!