Optimizing your Online Channel to Beat the Downturn
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Overview: This whitepaper explores current online user trends and provides the best practices and strategies needed to create an optimized, error-proof web site that will produce a strong and loyal customer base.
Specific topics include:
• Key findings and implications from the 4th Annual Harris Interactive Online Consumer Behavior Survey uncovering the motivation, behavior and expectations of today’s online user
• Strategies developed by over 300 leading companies designed to help you take advantage of today’s online trends and increase your overall profitability
• Proven best practices that will resolve web site usability issues, increase transaction conversion rates and reduce IT support costs.