Social Business Networking and the Value of Good Design
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Overview: The buzz about social business networking continues to grow. Companies everywhere are looking at ways to bring what were once casual communication tools into the business environment. Blogs, wikis, Facebook-style interactions -- all of these are taking root as key corporate communication tools at a rapid pace.
But simply implementing social networking software does not guarantee user adoption and success. If the tools fail to support the way people work, they will be quickly abandoned as users will return to their old way of doing business, no matter how cumbersome it may be.
The key to user adoption lies in the design of the social networking software. Solutions that are specifically designed to address how people actually work; what will best enable them to communicate and collaborate; and how social capabilities can be leveraged within the current business environment will prove much more successful over the long term.
This paper examines:
-Why good design is important in the social business environment
-The five principles of good design
-How each principle affects the design of social networking software and the business value achieved
-How Moxie Software has used the design principles to develop its industry-leading social networking software, Employee Spaces.