Insights Platform: The foundation for building scalable applications to fuel customer satisfaction and growth

To achieve competitive advantage in today's digital economy, companies need to gather data across disparate sources in their networks and generate actionable insights that drive scalability and growth.

In a recent IDC Perspective, their analyst explores the evolution of PwC's Insights Platform, which makes it possible for businesses to build customized solutions that help them leverage data in exciting ways to inform strategy, customer engagement and accelerate growth.