This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
Feb 08, 2022
Across every business sector, the highest cost for any company is the price of customer acquisition. Increasingly, organizations are employing data analytics to identify the best approaches for attracting new customers. And, they're relying on targeted information to not only retain loyal customers, but also to help upsell and cross-sell new products and services.