In this paper helps one to understand seven distinct visions of how and why Web self-service should be conceived, designed, and implemented. There are recurring themes about return on investment, scalability, and encouraging user adoption from the enterprise aspect, and about personalization, functionality, and ease of use from the consumer?s perspective. The most important theme to understand is that all these objectives depend on both parties, businesses and consumers, deriving true value and benefit from the Web self-service channel.
This paper from Information Today explains CRM magazines February 2007 issue, the authors invite all Web self-service providers to speak directly to the audience both in print and online. Web self-service is, arguably, one of the most important innovations in the way that organizations communicate interactively with their customers and prospects that has come along since the call center. Now, even complex problems, questions, and transactions can be solved with well architected web solutions. Reach the best prospects in whatever way they prefer to get their information, in print or online.
CRM and business technology solutions have entered a new phase in which bottom-up innovation from the SMB segment will drive future innovation at the enterprise level. In this paper four leading CRM-technology solution vendors are offered the opportunity to discuss their perspectives on best practices in the SMB market. These perspectives deliver value that business decision-makers need to successfully implement CRM.