When Dell embraced Linux, it signaled the market that customer demand was evident. While Dell employs its fair share of engineers and technologists, its focus remains customer requirements rather than technologies. Dell delivers significant cost advantages, competing very effectively on both up front cost and TCO. Offering Windows and Linux across its Intel-based product line gave Dell an effective way to compete with both its direct Wintel competitors as well as the UNIX community. Stated simply, Linux is Dells UNIX.