Reservoir Partners

Latest Content From Reservoir Partners

Whitepaper: Customer Relationship Management: 10 Steps to Success

by Reservoir PartnersJan 01, 2008

Customer Relationship Management, or as it is more commonly known ’CRM’, is one of the most widely-used yet misunderstood terms in today’s technology-enabled corporate environments. Yet while CRM is not without challenges, it also cannot be avoided - because after all CRM is ultimately about the customers. This paper from Reservoir Partners explore the key success factors of CRM, and describe a set of steps that company can utilize to make CRM succeed - for the company, and for the customers.