Forecasting future sales is one of the most difficult areas for many companies. The challenge is to produce consistent and accurate advance information which can be used by production, stock and service managers to plan for future demands. Companies spend thousands of pounds and hundreds of man hours on their annual, quarterly and monthly budgeting and forecasting activities. The solution is a proper structuring of reporting procedures. Apart from eliminating unqualified business this process can help organization be more responsive to real business and focus on genuine problems and opportunities which the process identifies.