There are more than 300 ISPs in the UK of varying sizes, from VISP resellers to tier 1 backbone carriers - most resell BT Wholesale?s core DSL product. They share a common destiny in that it is not longer acceptable that their networks are ?Best effort? but they are evolving into Quality of Service (QoS)-enabled multi-service architectures, incorporating partitioned ?Virtual channels? of voice, video and data traffic. The UK market may look like a more hostile environment in which to operate, but in reality it simply needs a more adaptive deployment model than in other countries.