Satyam Computer Services Ltd.

Satyam is a leading global business and information technology company, delivering consulting, systems integration, and outsourcing solutions to clients in over 20 industries. Satyam leverages deep industry and functional expertise, leading technology practices, and an advanced, global delivery model to help clients transform their highest-value business processes and improve their business performance.

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Whitepaper: Insights: Looking Outside Your Industry for Innovation

by Satyam Computer Services Ltd.Mar 31, 2008

Executives at most companies recognize that today's need for innovation is greater than ever, and tomorrow's will be higher still. Customers are better informed, more demanding, and more likely to take advantage of increased market transparency. They see alternatives everywhere; if another company provides a better solution or product, they will know it, and switch to it quickly.

Unfortunately, innovation does not happen on its own. Some of the world's most powerful and successful companies commit significant resources toward innovation, but gain only mixed results. Rather than struggling to continuously produce brilliant ideas, some companies are searching for best practices, processes, and technologies being used in other industries, and applying them in their own organizations. Discovering and implementing innovations that have already been proven to be effective elsewhere is faster, less expensive, and often more productive than developing them in house.

The attributes of innovation outside the industry�speed, reduced cost, proven effectiveness�are critical. Competition is more intense than ever, and it comes from surprising directions. Increasingly, companies that would have seemed unlikely candidates apply innovation to enter new markets and compete right away.

In this issue of Insights, Satyam's white paper series, Venky Rao, the leader of the organization�s innovation programs, highlights new sources of innovation that can be easily applied to gain competitive advantage. These focus on identifying and applying best practices and technology advancements companies can adopt from unexpected sources, namely, unrelated industries and organizations.