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Slalom Consulting

Slalom Consulting is a national business and technology consulting firm. Recently recognized as one of "the best places to work for" by Consulting Magazine. We are best known for our highly-experienced, locally based teams and consultants who can take client projects from strategy through successful implementation.

Our Website: http://slalom.com/html/documents/Social_Media_Architecture.pdf


Latest Content From Slalom Consulting

Whitepaper: Examining Social Media Strategy And Architecture

by Slalom ConsultingJul 20, 2009

Social media has created a paradigm shift from a �one-to-many� broadcast model to a �many-to-many� conversational model of customer interaction, and this shift necessitates a change in how organizations interact and communicate across their value chain � employees, customers, partners, and suppliers. The rapid adoption of social media and social networking, and the increasing demand for more customer interaction is compelling organizations to develop a well-thought-out social media strategy and presence consistent with the organization�s strategic objectives, culture, and values. Organizations still need to plan and develop corporate marketing and product strategies, but with the advent of the social media groundswell, they also need to incorporate a social media and community building component into these strategies in order to adapt to the change in how customers, partners, suppliers,and even competitors are interacting. In this paper, Slalom Consulting examines the business benefits of social media and propose a reference architecture that can help organizations develop their social media strategy and presence.