Companies can boost profits by almost 100% by retaining 5% more of their customers. Because small business success depends so heavily on maintaining customer relationships, your business philosophy needs to be customer-centric. Simply managing customers adds value to one?s business, but evaluating customers? experiences and tailoring business processes to accommodate what one learns from them adds value to customer relationships, a subtle but critical distinction. To facilitate this crucial customer-centric business philosophy, consider investing in a Contact Management or Customer Relationship Management (CRM) software solution.