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Whitepaper: Sales Forecasting - The Basic Principles

by MarkitsoftJan 01, 2008

Forecasting to happen in the future is not easy, but in this volatile world, predicting events is more difficult than ever. The fact that forecasting is difficult and forecasts are often wrong doesn’t mean one should abandon forecasting altogether. Anyone involved in decision making which includes everybody, need to base their decisions on what has happened in the past, what’s happening now and what they think will happen in the future. Various qualitative forecasting techniques when combined with extrapolative forecasting, can improve the accuracy of your sales forecasts. They are visionary forecasting, panel consensus, the Delphi technique and historical analogy.