Abrams Research

Abrams Research is a social media strategy firm that connects business leaders with a global community of social media professionals. Our proprietary data networks and global contacts allow us to target strategically selected media insiders to offer insights, data and social media leaders never before available. CEO Dan Abrams is an attorney and the Chief Legal Analyst for NBC News and MSNBC. He held the top managerial position at MSNBC - presiding over a period of unprecedented growth with ratings and profits each increasing well over 50% during his tenure.

Our network of new media experts, thousands strong, allows us to develop a customized approach to help your organization navigate the social media landscape. Through their experience in both media arenas, our experts bring together traditional marketing goals and innovative techniques for reaching audiences.

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Latest Content From Abrams Research

Whitepaper: Abrams Research Social Media Guide

by Abrams ResearchMar 01, 2010

Non-profit organizations can use the raw power of social media networks to foster direct communication with the public, their volunteers, and prospective donors, as well as create a virtual 'face' for their organization. Simply having a Web site or Facebook page will not add significant value to your organization. More and more, not-for-profits are realizing that creating content and messaging that engage audiences is necessary to achieving specific goals. Abrams Research has outlined the major goals for non-profits that can be achieved through effective social media marketing.