Roundarch designs and implements digital experiences for the world's largest organizations. Roundarch delivers web sites, rich web applications, mobile apps, social media applications, digital marketing campaigns and more for clients such as Avis, A&E, Hershey's and the US Air Force. Roundarch's unique blend of breakthrough user experience design and enterprise-class technology implementation is perfectly suited for the most complex problems in the digital space. Roundarch has offices in Boston, Chicago, Denver and New York.

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Latest Content From Roundarch

Whitepaper: M&A: Leveraging Composite Applications to Drive Merger Integration Strategy

by RoundarchJun 17, 2010

David Vanslette, Vice President of Roundarch provides an up-close look at how merging companies can build and utilize composite applications during the M&A technology integration process to improve efficiency and drive down costs. The integration process is extremely important to the business especially in regards to technology, but unfortunately this process is slow and extremely costly as IT professionals decide which IT systems will remain or if similar systems are to be combined. With M&A expected to be the centerpiece of corporate growth strategies again in the near future, corporations have the opportunity to improve their technology integration strategies to allow for more efficiencies and cost savings. This is additionally important for clients of companies undergoing the M&A process, who often have horribly fragmented experiences leaving them dissatisfied with the new entity. This challenge presents a unique opportunity and composite applications can provide a solution. A composite application creates a new user interface layer while leaving most of the logic in the original application or service. Vanslette explores how composite applications leave data and processing logic in the underlying application (or sets of services) while integrating the user experience at the presentation layer; a strategy which is particularly useful during merger integration when time, cost, and the user experience design are priorities. He also illustrates how composite applications allow firms to leverage past investments while rationalizing redundancies and deliver a rich, cohesive user experience that clients are increasingly coming to expect in this progressively competitive environment.

Whitepaper: The Consumerization of the Enterprise

by RoundarchJun 07, 2010

Outlines and explains key areas for why the enterprise lacks the user-centric design of the consumer side. It will also provide practical data for how a better user experience in the enterprise can create a strategic advantage for an organization: � Digital consumer experiences are driving demand for richer enterprise experiences � As younger generations continue to enter the workforce, they expect to be able to connect and network online in their work lives and cannot tolerate the basic functionality many enterprise systems currently provide. � The commoditization and off-shoring of IT is almost entirely focused on cost and not the user experience, which may hurt businesses in the long run because of the inferior online enterprise systems that result. � The structure of enterprise IT is not a user-centric approach thanks to a reliance on legacy systems that are outmoded and do not incorporate Web 2.0 technology such as rich internet applications. � For companies that can create a more user-centric enterprise system, they will create a strategic differentiator that will help the business grow and capture market share.