UBM: TECH DIGITAL RESOURCE LIBRARY

PRISM


Whitepaper: Relationships Make Loyal Customers

by PRISMJan 01, 2008

Mainstream western commercial culture has for the past decade searched for its lost roots in customer centricity and the fundamentals of being closer to the customer. The author in this paper states that if CRM executives recognize that they are today planting the seeds of tomorrow’s customer centricity, the entire organization can work simultaneously on growing profitable customer relationships. It’s this kind of customer focus can help a business stay close to its customers: