UBM: TECH DIGITAL RESOURCE LIBRARY

Haworth Press


Latest Content From Haworth Press

Whitepaper: Customer Relationship Management in Electronic Markets

by Haworth PressJan 01, 2008

In this white paper from Haworth Press, the authors identify various contentious issues behind the key concepts of relationship management and identify several areas that deserve closer academic scrutiny and managerial inspection. The paper also comments on the extent to which Internet technology can bring about closer relationships with a firm’s customers.