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Whitepaper: Electronic Delivery and Redemption of Promotional Offers: The Voupon Solution for Mobile Messaging

by DRM LabsJan 01, 2008

Mobile messaging represents a new marketing media with more than 140 million Americans using mobile phones. Market penetration of wireless devices far out-numbers computers, and as a result there has been much talk about the delivery of promotional offers to these devices. While marketers and wireless carriers are anticipating the opportunity to deliver offers to the hundreds of millions of wireless devices in consumers’ hands, the challenge is not the delivery of the offer, but how to get the offers out of the phone?