In February 2012, Scribe Software surveyed 300 business leaders and channel partners to uncover opportunities and challenges associated with customer data integration.
"The State of Customer Data Integration in 2012" report contains insights from C-level executives, business analysts and IT engineers, and systems integrators and consultants who design and implement data integration for their enterprise clients.
The State of Customer Data Integration in 2012 report contains the following key themes:
• Customer data integration can play a critical role in addressing operational challenges in sales, marketing and customer service. It increases CRM systems' adoption and satisfaction.
• Yet, many businesses lack a solid framework for planning and implementing CRM and other systems integrations that would be most beneficial to their business and have the greatest operational impact
• As a result, many CRM systems remain an island in the business.
• Third-party vendors and consultants are critical to CRM success - businesses using them see less risk and greater cost savings than those that tackle integration projects without an outside partner.
Integration is the area where a person can deliver tangible benefits within Microsoft CRM. As it turns out, integration is also the most highly misunderstood area in CRM. This paper is a solution that has been purpose-built for aggregating customer data into Microsoft CRM from other applications. Its powerful, graphical design and management environment enables to rapidly create solutions, within current infrastructure to provide salespeople with one complete view of their customers within Microsoft CRM.
Customer Relationship Management (CRM) applications are only as useful as the data they contain. So, it stands to reason that when implementing a new Microsoft CRM system, the first step to success is getting the customer data into CRM. One has to arm the key sales users with the right information, in the right place, at the right time; giving them the tools they need to sell.