UBM: TECH DIGITAL RESOURCE LIBRARY

GCCRM


Whitepaper: Why Oracle CRM Is Only the 4th Choice: CRM Software Vendors’ Evaluation

by GCCRMJan 12, 2012

This white paper is an evaluation guidance which is a 360 degree, vendor-independent, easy-to-read evaluation guide fro management and decision makers. The purpose of the GCCRM Evaluation Guide is to provide a neutral and objective reference on key CRM vendors including software vendors, call centre outsourcing vendors and consulting vendors in China market. The Guide serves as a highly influential buying guide for CRM practitioners in the market. This paper presents a comprehensive review of


Whitepaper: Why Microsoft CRM Is the 3rd Choice: CRM Software Vendors’ Evaluation

by GCCRMJan 12, 2012

The purpose of the GCCRM Evaluation Guide is to provide a neutral and objective orientation on key CRM vendors including software vendors, call centre outsourcing vendors and consulting vendors in China market. The Guide serves as a highly powerful buying guide for CRM practitioners in the market. This paper presents a wide-ranging review of Microsoft CRM.


Whitepaper: Defining CEM

by GCCRMJan 10, 2012

The author’s definition of Customer Experience Management flows from his experience with Customer Relationship Management. They always saw CRM as a business policy, a way of doing business. So, Customer Experience Management is not new to them, it is the part of the business strategy focused on the customers communications with systems, processes, people and products. The language and metrics of CEM differ from those of CRM, but the productivity is considered the same, a mutually valuable