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Whitepaper: When It Comes to Customer Relationship Management, It's the "Why" That Matters- Learn How to Leverage Online Surveys for Greater CRM

by Applied Skills & KnowledgeJan 01, 2008

Although CRM solutions are adept at delivering valuable quantitative data that helps an organization characterize a customer and answer questions such as who, what, when, where, and how much, these solutions are incapable of providing insight into the �Why� of the relationship. While CRM systems are great at handling the account and transactional data, organizations are turning to online surveys as a cost effective and immediate way to ensure that the data on �why� customers have a relationship with them is current and up to date.