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Whitepaper: Data Quality Best Practices for On Demand CRM

by InsideScoopJan 01, 2008

An effective plan for entering, cleaning and updating the data for On Demand CRM system is critical for achieving success. According to industry experts poor planning for managing the data entry/data quality issue has historically been one of the largest reasons for failure with CRM systems. This paper concentrates on the data impact and benefits to sales and marketing users selling to other businesses. Although CRM applications are used by a variety of other company functions, such as service and support, this analysis focuses on the best practice recommendations for sales and marketing.