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Whitepaper: Bad Data: The ""Dirty Little Secret"" of CRM

by DataFluxJan 01, 2008

Many commercial tools are beginning to step up to the challenge of validating company-specific business rules, and augmenting addresses with geospatial and demographic data, among other things. But most importantly, there are five key methodological steps that any company should use as a foundation for a data quality strategy. If followed, these will position the company to be most successful at not only eliminating bad data from CRM systems, but also building better information to support the entire enterprise, and putting data’s dirty little secret to bed for good.