Kellogg School of Management

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Whitepaper: The Future Of The Biomedical Industry In An Era Of Globalization

by Kellogg School of ManagementJan 01, 2008

The biomedical industry - composed of pharmaceutical, biotech, and medical device and diagnostics segments - is shaped by a variety of distinctive forces. This paper from Kellogg School of Management highlights three principal aspects of the case presented fully in the larger paper: basic characteristics of the biomedical industry; adapting to a ""Flat"" world: implications of globalization and opportunities for the industry; and business models: how successful industry players can adapt to changing conditions.