Why They Say Everything's Bigger in Texas - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

Why They Say Everything's Bigger in Texas

Giant hologram gets Austin, Texas, an entry in the record books

Not to be outdone by cities like Cawker City, Kansas, or Collinsville, Ill., (which are homes to the world's largest ball of twine and the world's largest catsup bottle, respectively), Austin-Bergstrom International Airport is making sure it has a place in the "world's largest" page of the record books.

This week, the Texas airport unveiled the world's largest holographic image--a three-dimensional, full-color picture that floats over the exit doors of the first-floor baggage claim area.

The 10-feet-by-4-feet image of a guitar and sheet music is the first of three images that will be unveiled between now and mid-September, each of which designers say will represent an aspect of Austin culture. "Austin is the music capital of the world, or at least Austinites like to think they are," says a spokesman for Samsung Austin Semiconductor, which underwrote the production costs for the hologram. The first image, therefore, is a guitar hanging over the sheet music to "The London Homesick Blues," a song about Austin by country-western singer Gary P. Nunn. The lyrics displayed say: "The friendliest people and the prettiest women you've ever seen." (Yes, he's talking about Austinites.)

The next two images are expected to go up this fall and will represent nature and technology. When all is said and done, the total projection size will be Texas style: 30 feet by 4 feet.

The holograms are a gift to the city from Samsung Austin Semiconductor, frog design, which created the images, and Zebra Imaging Inc., which produced the holograms.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Commentary
Get Your Enterprise Ready for 5G
Mary E. Shacklett, Mary E. Shacklett,  1/14/2020
Commentary
Modern App Dev: An Enterprise Guide
Cathleen Gagne, Managing Editor, InformationWeek,  1/5/2020
Slideshows
9 Ways to Improve IT and Operational Efficiencies in 2020
Cynthia Harvey, Freelance Journalist, InformationWeek,  1/2/2020
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll