re: 6 Things Microsoft Must Do In 2013
MSFT won't do anything different for a few quarters. If time shows a substantial share of consumers just won't buy Windows 8 on nontouch systems, MSFT is likely to be rational enough to recognize that they need to provide the classic desktop UI as a boot option. Pushing the new UI as the only option was a mistake.
As for Windows RT, Surface RTs are overpriced. At US$500 without keyboard cover, only big Windows fans with cash to burn bought them, and now we have a rough idea how many of those people there are. Bad news for MSFT: there are more Apple fans with excessive disposable income. The Surface RT needs a lower price, but I don't believe US$400 is low enough. More like US$350 for the base model. At that price, I don't see many OEMs being interested in making them, but I don't see this as a bad thing. The Surface RT running Windows RT makes more sense as MSFT's proprietary, mostly plain tablet. It'd be able to run the same Windows Store Style apps as Windows 8 and subsequent PC versions, but that'd be the extent of the overlap.
Further, they should drop the Office RT version. Presumably Office 365 should be able to run under the Modern mode of IE10. Add functionality to make Office 365 look like a local app, similar to Google Docs in ChromeOS or Peppermint Linux, and maybe give Surface RT users a special deal on it. IOW, eliminate desktop mode from it.
Then MSFT would have a pure, proprietary tablet play, and its PC OS could also run its tablet apps in addition to behaving like a 'real PC' as most PC users would expect. Windows 8 as Windows 7 plus Windows RT rather than the current state of confusion.