Windows Vista Launch Hurts Yahoo, But Not Google - InformationWeek
IoT
IoT
News
News
3/7/2007
01:58 PM
Connect Directly
Google+
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Windows Vista Launch Hurts Yahoo, But Not Google

Yahoo and Ask have lost market share, dropping from 23% to 21% and from 4% to 3%, respectively.

The launch of Windows Vista has lifted Microsoft's Live Search share of the U.S. search market, but Microsoft's gain has come at the expense of Yahoo and Ask rather than Google.

"We saw a pretty substantial lift for the first time this year for Live Search," says Jeremy Crane, director of client services at Compete, an online market research firm. "And it happened to coincide with the consumer launch of Vista."

Live Search is the default search engine in Vista, a home-field advantage that Google has sought to counter with distribution deals for its search software.

In a blog post published today, Compete reported that Windows Live had received almost 590 million Web search queries in the United States in February, a 10% increase from 534 million in January.

During this period, Microsoft also saw a 10% increase in search query volume, which translates to a market share gain of 1 percentage point, moving Live Search from 8% to 9%.

Google also saw a market share gain of 1 percentage point during the same time frame as a result of a 3% gain in overall search volume, which reached almost 4 billion queries. Google's share of the U.S. search market in February rose to 63% from 62% the previous month.

Yahoo and Ask lost market share during this period, dropping from 23% to 21% and from 4% to 3% respectively. Yahoo's market share loss of 2 percentage points was the result of a 7% drop in search volume. Ask's market share loss followed from a 5% decline in search volume.

Last month, comScore Networks reported that Google had captured 47.5% of the U.S. search market in January, a significantly lower percentage than Compete counted. comScore also noted that Yahoo's U.S. search share dropped to 28%, Microsoft's rose slightly to reach 10.6%, and Ask's declined to 5.2%.

Crane attributes the difference in statistics to different methodologies. comScore, he says, includes a variety of online properties such as video search in its search numbers, whereas Compete only counts Web search.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll