WiredEmpire To Debut Web Marketing Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

WiredEmpire To Debut Web Marketing Software

WiredEmpire will make its debut in the increasingly crowded electronic marketing and customer service fields Monday with the introduction of its suite of Internet Marketing Agents.

The company is descended from CMG Direct Corp., a direct- marketing firm, where its E-mail technology was originally developed. The centerpiece of the suite is ProfileAgent, which helps businesses build Web sites that capture customer information. It then feeds that information into a data repository, which can produce reports on site visitors and their habits.

The customer profiles can be used to create E-mail marketing campaigns that target individual users. WiredEmpire's CampaignAgent initiates the campaigns, tracks and reports them, and can make changes to the campaigns on the fly.

While other companies also focus on Web and E-mail marketing, WiredEmpire claims it has a richer product portfolio because of Reply Agent, which helps automate E- mail replies and route messages to the appropriate destination. With the agent, the suite can be used to control all in-bound and out-bound E-mails.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
State of the Cloud
State of the Cloud
Cloud has drastically changed how IT organizations consume and deploy services in the digital age. This research report will delve into public, private and hybrid cloud adoption trends, with a special focus on infrastructure as a service and its role in the enterprise. Find out the challenges organizations are experiencing, and the technologies and strategies they are using to manage and mitigate those challenges today.
Slideshows
Reflections on Tech in 2019
James M. Connolly, Editorial Director, InformationWeek and Network Computing,  12/9/2019
Slideshows
What Digital Transformation Is (And Isn't)
Cynthia Harvey, Freelance Journalist, InformationWeek,  12/4/2019
Commentary
Watch Out for New Barriers to Faster Software Development
Lisa Morgan, Freelance Writer,  12/3/2019
Register for InformationWeek Newsletters
Video
Current Issue
The Cloud Gets Ready for the 20's
This IT Trend Report explores how cloud computing is being shaped for the next phase in its maturation. It will help enterprise IT decision makers and business leaders understand some of the key trends reflected emerging cloud concepts and technologies, and in enterprise cloud usage patterns. Get it today!
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll