WiredEmpire To Debut Web Marketing Software - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
News

WiredEmpire To Debut Web Marketing Software

WiredEmpire will make its debut in the increasingly crowded electronic marketing and customer service fields Monday with the introduction of its suite of Internet Marketing Agents.

The company is descended from CMG Direct Corp., a direct- marketing firm, where its E-mail technology was originally developed. The centerpiece of the suite is ProfileAgent, which helps businesses build Web sites that capture customer information. It then feeds that information into a data repository, which can produce reports on site visitors and their habits.

The customer profiles can be used to create E-mail marketing campaigns that target individual users. WiredEmpire's CampaignAgent initiates the campaigns, tracks and reports them, and can make changes to the campaigns on the fly.

While other companies also focus on Web and E-mail marketing, WiredEmpire claims it has a richer product portfolio because of Reply Agent, which helps automate E- mail replies and route messages to the appropriate destination. With the agent, the suite can be used to control all in-bound and out-bound E-mails.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
The State of Cloud Computing - Fall 2020
The State of Cloud Computing - Fall 2020
Download this report to compare how cloud usage and spending patterns have changed in 2020, and how respondents think they'll evolve over the next two years.
News
How GIS Data Can Help Fix Vaccine Distribution
Jessica Davis, Senior Editor, Enterprise Apps,  2/17/2021
Commentary
Graph-Based AI Enters the Enterprise Mainstream
James Kobielus, Tech Analyst, Consultant and Author,  2/16/2021
Slideshows
11 Ways DevOps Is Evolving
Lisa Morgan, Freelance Writer,  2/18/2021
Register for InformationWeek Newsletters
Video
Current Issue
2021 Top Enterprise IT Trends
We've identified the key trends that are poised to impact the IT landscape in 2021. Find out why they're important and how they will affect you.
White Papers
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Sponsored Video
Flash Poll