Wireless Penetration To Pass 100% In Europe As Individuals Purchase Multiple Phones - InformationWeek
IoT
IoT
News
News
5/5/2005
09:54 AM
50%
50%

Wireless Penetration To Pass 100% In Europe As Individuals Purchase Multiple Phones

As individual users purchase additional phones and acquire cellular voice service, a new study suggests wireless market penetration will exceed 100%.

Penetration of wireless technology in Western Europe will exceed 100 percent in the near future, according to a study released Thursday by U.K. market research firm Analysys.

Penetration will exceed 100 percent because individual users will increasingly purchase multiple phones and SIM cards for use in existing phones, according to the study. They are doing that because of the roll-out of 3G cellular data services, according to the study.

While average revenue per user (ARPU) from voice service have been sliding, the study also predicted that those revenues will stabilize or even grow if operators move toward pre-paid voice products. Overall, with data revenues thrown in, revenues collected by operators is expected to increase in coming years, the report concluded.

"With the advent of 3G, operators have an opportunity to stabilise and potentially even grow voice ARPU by using the efficiency of the technology and offering large bundles of minutes," Alex Zadvorny, a co-author of the report, said in a statement.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
How Enterprises Are Attacking the IT Security Enterprise
How Enterprises Are Attacking the IT Security Enterprise
To learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Register for InformationWeek Newsletters
White Papers
Current Issue
Digital Transformation Myths & Truths
Transformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.
Video
Slideshows
Twitter Feed
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.
Flash Poll