Wireless Users Staying Away From Multimedia Messaging In Droves
Users with multimedia capabilities on their cell phones complain about network problems getting in the way of their using the services.
Fewer than half of cell phones capable of sending multimedia are being used for that purpose, according to a study released last week by SmartTrust, a provider of mobile products and services to global wireless carriers, and research firm Taylor Nelson Sofres plc.
And people who do use Multimedia Messaging Service (MMS) complain of poor configuration of networking settings, with 72% of users saying they'd use MMS more often if technical issues were resolved.
The survey sampled 6,800 mobile-phone users in 15 countries.
Wireless providers are making progress. Cingular, Sprint, T-Mobile, and Verizon Wireless have announced plans for improved MMS interoperability and most are working on faster, third-generation cellular networks that will start widely delivering services next year.
"You need a lot of bandwidth to make [MMS] work well," says Farpoint Group analyst Craig Mathias.
It's unclear how receptive business users will be. Juniper Research estimates that businesses will account for $64 billion of providers' global annual MMS revenue by 2009. But Farpoint's Mathias thinks that's unrealistic. Much needs to be done to improve coverage, sound quality, and the reliability of cellular networks, he says.
And security concerns could hold back businesses' willingness to use MMS.
How Enterprises Are Attacking the IT Security EnterpriseTo learn more about what organizations are doing to tackle attacks and threats we surveyed a group of 300 IT and infosec professionals to find out what their biggest IT security challenges are and what they're doing to defend against today's threats. Download the report to see what they're saying.
Digital Transformation Myths & TruthsTransformation is on every IT organization's to-do list, but effectively transforming IT means a major shift in technology as well as business models and culture. In this IT Trend Report, we examine some of the misconceptions of digital transformation and look at steps you can take to succeed technically and culturally.