Wolfram Alpha Drops App Price 96% - InformationWeek

InformationWeek is part of the Informa Tech Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them.Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

IoT
IoT
Cloud // Cloud Storage
News
4/1/2010
01:57 PM
Connect Directly
LinkedIn
Twitter
RSS
E-Mail
50%
50%

Wolfram Alpha Drops App Price 96%

The company is also introducing a new mobile site in a bid to boost the breadth of its appeal.

Just in time for the arrival of Apple's iPad on Saturday, Wolfram|Alpha on Thursday introduced a new mobile Web site and drastically cut the price of its mobile app for iPhone and iPod touch devices from $50 to $2.

Introduced last May amid hype about its potential as a Google-killer, Wolfram|Alpha has proven to be a valuable computational tool, but something less than a mass-market phenomenon.

In a blog post explaining his company's new focus, Schoeller Porter, senior software engineer at Wolfram Research, says that the top priority of the company's new managing director, Barak Berkowitz, is getting more people to use Wolfram|Alpha, a tacit admission that $50 apps don't sell well in a market where the average app price is about $2.50.

Porter states that the company wants to make Wolfram|Alpha ubiquitous. "As we approach the anniversary of the launch of Wolfram|Alpha, we'll be moving into Wolfram|Alpha's next phase, centered on growth -- increasing the exposure and use of Wolfram|Alpha both by individuals seeking knowledge and by developers building computational knowledge into their applications in interesting ways," he said.

The company's last such effort along these lines was its announcement that Microsoft had signed a deal to use the Wolfram|Alpha API for its Bing search engine.

In its effort to appeal to more users, Wolfram|Alpha is betting that its new mobile site, designed to be accessed through touch-screen smart phones and mobile devices, will offer an improved user experience.

The company is also offering early adopters of its mobile app -- those who paid $50 or $20 during the company's December 2009 holiday sale -- a refund "if the recent price change made you unhappy with what you paid."

The refund form must be submitted by May 3, 2010.

We welcome your comments on this topic on our social media channels, or [contact us directly] with questions about the site.
Comment  | 
Print  | 
More Insights
InformationWeek Is Getting an Upgrade!

Find out more about our plans to improve the look, functionality, and performance of the InformationWeek site in the coming months.

Slideshows
11 Things IT Professionals Wish They Knew Earlier in Their Careers
Lisa Morgan, Freelance Writer,  4/6/2021
News
Time to Shift Your Job Search Out of Neutral
Jessica Davis, Senior Editor, Enterprise Apps,  3/31/2021
Commentary
Does Identity Hinder Hybrid-Cloud and Multi-Cloud Adoption?
Joao-Pierre S. Ruth, Senior Writer,  4/1/2021
White Papers
Register for InformationWeek Newsletters
Video
Current Issue
Successful Strategies for Digital Transformation
Download this report to learn about the latest technologies and best practices or ensuring a successful transition from outdated business transformation tactics.
Slideshows
Flash Poll